Our method
An outlet covering AI has only one asset: trust. These are the rules we hold ourselves to before publishing — they are public so you can hold us to them too.
First, the series: The Verified Number of the Week
Every Tuesday, we take the most widely repeated AI number of the week, go back to the primary source — the study, the press release, the regulatory filing — and publish the gap between what the source says and what the web made of it. The number is almost always accurate; it is the story attached to it that gets distorted.
Discover the series →The method of this series
The six rules below are the production contract for every issue. Our other articles draw on them — but here, they apply to the letter.
- 01
Primary source, or nothing.
No article without reading the study, the press release, the regulatory filing or the original document. An aggregator, a summary or a repost is a signal — never a source.
- 02
The number is accurate until proven otherwise.
What gets distorted online is rarely the number itself: it's the story attached to it. A cautious association becomes causation, an estimate becomes a measurement. That story is what we check.
- 03
We read the body, not just the headline.
Before writing that an outlet distorted a story, we read their piece in full. The distortion often lives in the headline alone — and saying so precisely is fairer than a blanket accusation.
- 04
What we correct is named, with the link.
Without a name and a link, a verification is just commentary. And we also say what remains true: nuance shouldn't destroy the story when the substance holds.
- 05
A quote is copied from the original document.
Every quoted passage is re-read on the primary source itself, in its official language of publication. A translated quote, or one lifted from a summary, is not a quote.
- 06
No gap? No article.
If the primary source confirms what everyone is saying, we never force an angle. Silence beats a manufactured scandal.
Three languages, one gesture
Every article is published simultaneously in French, English and German. No language is ever missing from the catalog.
Corrections
Found a factual error in one of our articles? It will be corrected, and the correction will be visible. Report it via our contact page.
Who writes
Every article is signed. Meet the people behind it.