3 principles to use ChatGPT better than 90% of people
You use ChatGPT every day and the results keep disappointing you. Odds are, the problem isn't the AI. Here are the 3 principles that change everything.

3 principles to use ChatGPT better than 90% of people
You use ChatGPT every day and the results keep disappointing you. Odds are, the problem isn't the AI.
Most people treat ChatGPT like an upgraded search engine. Ask a question, expect a perfect answer, sigh when it's generic. But ChatGPT isn't a teacher you quiz. It's a collaborator you need to coach.
That gap is what separates the 10% getting exceptional results from everyone else. The good news: closing it doesn't require technical skills or a paid subscription. Just a shift in approach, in three steps.
Principle 1: Introduce yourself
Picture hiring someone new. Day one, you hand them a task without explaining who you are, what you do, or what you actually need. They'll deliver something. But it won't be what you wanted.
With ChatGPT, that's exactly what happens. By default, it knows nothing about you. Every conversation starts from scratch, no context, no bearings.
Onboarding your AI
The fix takes two minutes: Custom Instructions. You'll find them in ChatGPT settings (free or paid). This is where you tell it who you are and how you work.
In practice, it looks like this:
"I'm a tech entrepreneur. I want clarity, nuance, not hype. Be concise, be critical, and when you don't know, say so."
A few lines are enough. ChatGPT remembers them across all future conversations.
The change is immediate. Responses become more targeted, tone adapts, suggestions match your reality. A developer who specifies they work in Python on backend won't get JavaScript examples anymore. A high school French teacher won't get responses designed for university professors.
The trick for people who don't know what to write
If you're stuck staring at a blank page, there's a shortcut the Reddit community considers the most effective technique of 2026: ask ChatGPT to interview you. Just tell it: "Help me fill out my Custom Instructions. Ask me the questions one by one." It guides you, you answer, done in five minutes.
You can also turn on voice mode and talk naturally. Often easier than writing, and it produces something more authentic than what you'd write while overthinking it.
Principle 2: Write a real brief
When someone says "ChatGPT isn't that great," the reflex is to look at their prompt. You usually find requests like "Write me an email" or "Help with my strategy."
The problem isn't ChatGPT. It's the brief.
The disaster retreat
Think about telling a colleague: "Organize the year-end retreat." Three days later they come back with a budget motel off the highway, cold buffet, basement meeting room with fluorescent lighting. Technically, they did the job. But they were missing all the context you had in your head without articulating it.
OpenAI says it in their own documentation: you need to be "clear and specific" and provide "enough context." The thing is, most people don't know what to put in that context.
The 5-ingredient recipe
We have a simple formula that works every time:
- The role: who ChatGPT should be
- The context: what situation you're in
- The audience: who this is for
- The constraints: budget, format, limits, sensitive points
- The format: what shape you want the output in
Real example: preparing for a job interview
Instead of "help me with my interview," here's what it looks like with the recipe:
- Role: specialized recruitment coach
- Context: interview in 3 days for a communications manager position at an industrial SME
- Audience: head of communications plus HR director
- Constraints: only 3 months in last role (weakness), want remote work
- Format: 10 likely questions with best answer for each
The quality difference in the response is massive. And you can go further by attaching documents: the job posting, your resume, a brief on the role.
As one Reddit user puts it: "The AI isn't smarter than it was last year. But small changes in how you frame things create massive changes in output quality."
Iteration is normal
A good brief doesn't mean a perfect prompt on the first try. Iterations are part of the process. You correct, you refine, you follow up.
Principle 3: Build your team
You eventually notice certain tasks keep coming back: drafting a type of document, asking questions on a specific topic, translating, planning. And every time, you start from zero.
It's like having a brilliant but amnesiac colleague.
GPTs and Projects: your permanent collaborators
With ChatGPT, you can build a real team of specialists:
- GPTs (Plus, Pro, Team, Enterprise accounts): custom assistants with dedicated instructions and files.
- Projects: themed workspaces with their own context.
Example: Lara, travel assistant
You give it these instructions: "You're my personal travel assistant. You know my tastes, my constraints, my budget. You help me plan family trips with two teens."
Add a document with past trip history. Create a "Japan Trip" Project with budget, dates, specific wishes.
It works everywhere
Custom Instructions available to everyone, even free accounts. GPTs and Projects starting at $20/month (ChatGPT Plus). At Google: Gems. Claude, Copilot, Mistral: similar mechanisms.
What really changes
These three principles aren't advanced prompt engineering tricks. They're a shift in posture. You go from "I'm asking a machine a question" to "I'm collaborating with an assistant I've trained."
With GPT-5.4 Thinking, released in early March 2026 (33% fewer errors compared to GPT-5.2), the AI is more reliable than ever. But the quality of what it produces still depends on the quality of what you give it.
The models will keep improving. But the skill that'll make the real difference in coming years isn't knowing how to code a complex prompt. It's knowing how to brief, provide context, and build a working system with AI.
And that's good news: you don't need to be an engineer for this. You just need to treat your AI like someone you work with.
Topics covered:
Frequently asked questions
How do I customize ChatGPT for better responses?
What makes a good brief for ChatGPT?
What's the difference between a GPT and a ChatGPT Project?
Are Custom Instructions available on the free plan?
Why treat ChatGPT like a collaborator instead of a search engine?
What if I don't know what to write in my Custom Instructions?

Alexandre Noto
Co-founder & Tech Expert
Alexandre has been in tech for over 20 years. Entrepreneur, software architect and AI enthusiast, he translates complex concepts into accessible explanations. At Declic Media, he is the technical voice that makes AI understandable for everyone.
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