Power & systems

In China, 95% of New Micro-Dramas Now Have No Actors

6 min read

But what about the audience?

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In China, 95% of New Micro-Dramas Now Have No Actors

128,000 micro-dramas went live in China in the first quarter of 2026. About 122,000 of them never needed a set. The number comes from the China Netcasting Services Association, the country's online video trade body, and it checks out.

The same press release carries a second number. Over Lunar New Year 2026, one live-action series came out for every fifty AI-generated ones. Those human-cast series pulled in 25 times the views of the others.

Both sentences sit in the same document. Only one of them made headlines around the world.

What the 95% Actually Measures

The association isn't running a single dial, it's keeping two separate ledgers. On one side, 真人微短剧, the live-action micro-dramas shot with real casts. On the other, AI微短剧, the ones whose footage is generated. A series shot with actual actors that leans on AI for its subtitles or color grading still gets filed under the first column.

So the 95% doesn't mean "95% of Chinese series use AI somewhere." It means that out of 128,000 titles published in three months, barely 6,000 involved an actual film set. It's a share of what got made, not of what got watched, and not of the money spent.

The format is built for volume. A Chinese micro-drama runs roughly sixty vertical episodes, one to two minutes each, made for a thumb scrolling a phone rather than a living room. Publishing has always been cheap. Making the thing has not.

The "Three Times 2025" Claim Isn't Comparing Like With Like

The other number making the rounds claims these 128,000 titles add up to three times all of 2025's output. The math works if you stack 128,000 against the roughly 40,000 series counted for 2025. Except those two figures aren't measuring the same thing.

In its white paper from November 2025, the same association spelled out exactly what it was counting for 2025: vertical series "produced independently and in full" and published, landing at around 40,000. The Q1 2026 figure carries no equivalent filter. It counts uploads, without excluding republished cuts or re-edits.

Comparing the two is like matching a cash register receipt against a full inventory count. The growth is likely real, and the scale of the shift isn't really in question: in 2024, across every platform, a little over 30,000 micro-dramas came out for the whole year. But nobody has actually established the three-times figure.

In Hengdian, Seven Shooting Days in June

Hengdian is a town in Zhejiang province nicknamed China's Hollywood, complete with full-scale replicas of the Forbidden City. A 24-year-old actress there told CNN she went from 25 shooting days a month in spring to seven in June. The sets hadn't moved. The bookings had dried up.

Pay followed the same curve. According to CCTV figures cited in August, lead-role fees had dropped by more than half in July, supporting-role fees by over 80% on average, and extras' day rates had fallen into two-digit territory, in yuan. CNN found offers as low as 300 yuan for a leading role's day of work, roughly 40 euros.

A January 2026 report from Peking University's National School of Development put the sector's direct employment at 690,000 jobs in 2025, with 2.03 million including indirect roles. The same report notes a typical crew runs 60 to 90 people over a five-to-ten-day shoot. That's exactly the block of work an AI-generated project skips: one production company told CNN it delivers 120 minutes of finished series for around 15,000 yuan, about $2,200, with five people and one week.

The Audience Hasn't Followed

This is the part that got lost when the number went viral. Supply swerved hard; the audience kept driving straight. In the same release that carries the 95%, the association notes that no AI series has produced a mainstream hit yet, though the best AI-generated titles are now closing in on the top human-cast series in popularity, and that the five top-ranked live-action series have each cleared a billion cumulative views.

Orders dried up before viewers had a chance to weigh in on anything. What actually changed is the math between the cost of a bet and its expected payoff.

The micro-drama business has always run on a lottery model: make a lot, hope one title breaks out. When a ticket costs a hundred times less, you buy a hundred times more of them, even if your odds of winning drop. That 60-to-90-person crew is the price of the ticket.

What the Category Lumps Together

There's one caveat that matters. The "AI series" column throws a cartoon and a digital lookalike into the same bin. A good chunk of these titles are animated series, a format that never used on-screen actors in the first place.

According to DataEye figures cited by CNN, Douyin alone saw 220,000 AI micro-dramas in the first half of the year, racking up 500 billion views. Some of that was animation, and just over half of it, since March, simulated real people. Actor replacement is real, and it's happening at massive scale, but it doesn't account for the entire 95%.

The stolen-face problem is already keeping platforms busy. In Q1, Hongguo reviewed 15,000 series and penalized 670 of them; Douyin pulled 6,087 titles and banned fifteen partner studios.

A Label on Every Episode, Starting September 1

China's regulator chose to classify AI series by money invested rather than by technique used: above 800,000 yuan, or on a sensitive topic, a series moves into a stricter review track. The method is simple. Its downside is that it says nothing about what was actually generated.

Starting September 1, 2026, any micro-drama made with AI will have to carry a visible label on every episode. We covered the three very uneven levels of protection that Hollywood, Cannes, and French dubbing set up against AI this spring. China is adding a fourth, blunter and simpler: a composition label, like the one on a food package.

It protects the viewer, not the performer. Chinese case law, for its part, has ruled since April that a company can't fire someone just for adopting AI. That protection exists, and it doesn't reach the freelancers of Hengdian, who have no contract to break. People just stop calling them.

Topics covered:

EconomyAnalysis

Frequently asked questions

What does the 95% figure actually measure?
A share of titles published. Out of 128,000 micro-dramas released in China in the first quarter of 2026, about 122,000 fall under the category of series whose footage is generated. It's a share of what got made, not what got watched, and not of the money spent.
Does that mean 95% of Chinese series use AI?
No. The China Netcasting Services Association keeps two exclusive columns: live-action micro-dramas and AI micro-dramas. A series shot with real actors that uses AI for subtitles or color grading still gets counted in the live-action column.
Are viewers actually following this shift?
Not yet. Over Lunar New Year 2026, one live-action series came out for every fifty AI-generated ones, and those human-cast series pulled in 25 times the views. The association notes that no AI series has produced a mainstream hit yet, even though the best AI titles are now closing in on the top human-cast series in popularity.
Did production really triple compared to 2025?
That's not established. The association's 2025 total (around 40,000) only counts series produced independently and in full, while the Q1 2026 figure carries no equivalent filter and doesn't exclude republished cuts or re-edits. The two numbers aren't measuring the same thing.
What does this mean for actors in Hengdian?
One actress told CNN she went from 25 shooting days a month in spring to seven days in June. Per CCTV figures cited in August, lead-role fees had dropped by more than half by July, and supporting-role fees by over 80% on average.
Does an AI series have to be labeled in China?
Yes, starting September 1, 2026: any micro-drama made with AI will need a visible label on every episode. The regulator otherwise classifies AI series by money invested, not by the technique used.
Julien-Pierre Noto

Julien-Pierre Noto

Entrepreneur & Voice from the Field

Julien-Pierre is an entrepreneur with over twenty years of hands-on experience in construction and real estate. For the past three years, he has been working with AI every day in an SME — not in a lab: on real cases, with real clients. Founder of ONDE AI R&D, an applied research lab on human-AI work, he publishes his methods as open source — what works and what doesn't. At Declic Media, he is the voice from the field: applied AI, the kind that has to prove its worth.

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